- Trusted Independent Agency Since 2011
Independent Insurance Agency in Lafayette, Indiana
We make buying insurance easier by showing you the best options available and helping you find the perfect policy at a great price. Above all, we strive to provide the absolute best service.
In addition to serving Lafayette, West Lafayette and the rest of Tippecanoe County!
Insurance Lafayette Indiana - Lafayette Insurance
What Makes Lafayette Insurance Unique?
We offer solutions for most personal and business exposures. As an independent, we are free to choose the best carrier to fit your individual insurance needs.  Lafayette Insurance represents a carefully selected group of financially strong, reputable companies; therefore, we can offer you the best coverage at the most competitive price. In conclusion, we are locally owned and managed by a staff of dedicated professionals.
Independent Insurance Agency Advantage
With every client, we have three things in mind; provide excellent service, create a lasting relationship, and always do what is in the clientâs best interest. Â
Expert Review of Needs
One of our licensed agents will ask you a series of questions. After that, we will help you find the best solution for your individual needs.
Free Savings Analysis
We will provide you with a comprehensive breakdown of premium and coverage to make an apples-to-apples comparison with your current policy.
Personal Attention
Lafayette Insurance does not outsource customer service. In other words, we take pride in providing quality yet timely service after the sale.
Insurance for Greater Lafayette and West Lafayette
Lafayette Insurance has been an independent insurance agency in Lafayette, Indiana, since 2011. Because we represent multiple insurance companies, including ERIE Insurance, Progressive, Nationwide, GEICO, National General, Foremost, Openly and Universal Property, we compare coverage and prices for you instead of offering one companyâs policy.
Personal insurance
Protect your family with auto insurance, homeowners insurance, renters insurance, condo insurance, umbrella coverage and life insurance. We also insure classic cars, motorcycles, boats, RVs and farms, and help Hoosiers turning 65 compare Medicare Supplement plans.
Business insurance
Local businesses and contractors count on us for business insurance, including general liability, business owners policies, commercial auto, workers compensation, contractor insurance and semi truck insurance.
Areas we serve
Our office at 3111 Builder Dr., Suite 6 in Lafayette serves families and businesses in Lafayette, West Lafayette and across Tippecanoe County.
Call or text 765-474-2300 or request a quote online. Our clients rate us 4.9 out of 5 stars.
Companies we represent
One local agency, many top insurance companies
Because we're independent, we compare coverage and prices from companies like these, so you don't have to call around. Choose a company to learn more.
Ready to compare quotes and save?
Click on a Link Below to Learn More.
Personal Insurance
Auto, home, life, and more. Get started now.
Business Insurance
Let us help you protect your livelihood.
Client reviews
What our clients say
Rated 4.9 out of 5 by our clients on Google
- ★★★★★
“Very knowledgeable, great advice and saved us several hundred dollars annually. Connected us with a great company and the process was very smooth and easy. I would highly recommend Lafayette Insurance! Thanks Joe”
Mark C. · Google review
- ★★★★★
“Switched over to them 6 years ago and the few claims I have had were easy to deal with thanks to a great staff. They saved me a small fortune and provided me better insurance. Friendly people and great to deal with. Give them a shot at quoting insurance for yourself!”
Kevin F. · Google review
- ★★★★★
“Would highly recommend this company to anyone that is looking for insurance! I reached out to Joe Couch Jr and he made the process extremely easy and quick for my business. Pricing is extremely affordable and the professionalism was top notch!”
Kylee R. · Google review
- ★★★★★
“Joe Couch Jr has been a pleasure to work with. He was able to find me the lowest rates with the best coverage on both home & auto. Communication was excellent and he made me feel like a top priority.”
Shannon O. · Google review
- ★★★★★
“I'm no insurance expert, but I now know a lot more about what coverages are right for me and ones I shouldn't have ever had in the first place. Joe took the time to break down my entire auto insurance coverage … saved almost $80 a month.”
Aaron W. · Yelp review
- ★★★★★
“They are super responsive, work to get the best possible rates, and will tailor everything they do to find you the best coverage at the best price. As we all know, insurance is only good if it pays off when you have a claim, and the people at Lafayette Insurance are great about helping when you have a claim as well.”
Cory T. · Google review
- ★★★★★
“The Couch team is great, I wound up switching to them from another company. I saved money, got better BOP coverage, better Work Comp coverage … I highly recommend them to any Business in the Lafayette area.”
Christopher C., CDC Painting · Google review
- ★★★★★
“I strongly recommend Lafayette Insurance. I am saving money on my auto insurance and received tremendous policy value with my home insurance. It was seamless to add an umbrella policy, too.”
Dan B. · Google review
- ★★★★★
“My wife and I have had our car and homeowners insurance with Joe for 5 years and he has gone above and beyond what has been required and expected from an insurance agent. He has gotten us consistently lower rates than other companies and helped walk us through several claims.”
Doug A. · Yelp review
- ★★★★★
“Joe Jr. was great in helping me lower my auto insurance. He was able to search multiple insurance companies for the best value. I was able to save $275 for the year on my auto insurance.”
Robyn F. · Google review
- ★★★★★
“I would recommend anyone looking into auto or home insurance to start here. I was not only able to reduce my auto insurance by half, but I saved just under $1000 annually on my auto and home insurance costs.”
Lorean J. · Google review
- ★★★★★
“Joe and staff have been stellar at providing us all-around great service. From helping us find the right policies for personal and business needs to assisting with claims when needed. We couldn’t be happier”
Jayne W. · Google review
Read all our Google reviewsSee our Yelp reviewsRead more client stories
Insurance questions we hear in Lafayette
What is an independent insurance agency?
An independent agency works with several insurance companies instead of just one. That lets us compare coverage and prices for you, and shop again at renewal if another company offers a better value, without you having to start over.
How can I save on home and auto insurance?
Bundling your home and auto insurance with one company is often the biggest discount. Higher deductibles, protective devices, a good driving record and paying in full can also help. We’ll show you the options side by side.
Do you insure Purdue students and renters?
Yes. We write renters insurance for students and apartment renters across West Lafayette and Lafayette, and we can help parents check whether a student is covered on their policy. Own a condo or townhome? See condo insurance.
Can you insure my business?
Yes. We insure contractors, retailers, offices, trucking companies and many other local businesses with general liability, business owners policies, commercial auto, workers’ comp and more. See all of our business insurance options.
Do you insure boats, motorcycles and RVs?
Yes. We insure boats, motorcycles, ATVs and UTVs, RVs and campers and classic cars, and an umbrella policy can add extra liability protection over all of them.
Can I have you review my current policies?
Absolutely. There’s no charge for a coverage review. Send us your current declarations pages and we’ll point out any gaps and show you whether we can save you money. Call or text 765-474-2300, or see our FAQ page for more answers.