About Lafayette Insurance
We aim to Provide Expert Advice and Quality Service.
An Independent Advantage
Lafayette Insurance was founded in 2011 by current President, Joe Couch. Joe started as a captive agent but quickly saw the need for more options due to a limited appetite and lack of competitive positioning. Lafayette Insurance now represents both national and regional insurance companies as opposed to a single carrier, allowing us to propose multiple options.
The agency’s professional reputation has enabled us to secure and maintain relationships with industry leading insurance companies. Joe’s depth of industry knowledge and continued education has been instrumental in the success and growth of the agency.
Why independent matters
A captive agent can only offer one company’s products. As an independent agency, we represent many insurance companies, including ERIE, Progressive, Nationwide, GEICO, National General, Foremost, Openly, Universal Property and others. That means we can compare coverage and prices for you, then move your policy if a better option comes along at renewal. You keep the same local agent either way. See the full list on our insurance companies we represent page.
What we insure
We help families with home, auto, renters, umbrella and life insurance, plus recreational vehicles, classic cars and farms. For businesses, we write general liability, commercial auto, workers compensation, business owners policies, contractor packages and bonds.
Where we serve
Our main office serves Lafayette, West Lafayette and all of Tippecanoe County, including Purdue students and their families. We also have an office in Zionsville, available by appointment only. While most of our clients live in Indiana, we also serve clients in Ohio and Tennessee.
How we work
- Coverage first. We explain what you’re buying, including what isn’t covered, so there are no surprises at claim time.
- Price matters too. We shop multiple companies to find the best value for your coverage.
- Reviews, not just renewals. We encourage clients to review their coverage every year as their lives change.
- Local people. When you call 765-474-2300, you reach our office, not a national call center.
1000+
Happy Customers
20+
Insurance Companies
80+
5 Star Reviews
2000+
Policies Issued
Our Team Members
Meet our Professionals
Our office is made up of a small but mighty team of three. We recognize the demand for quality customer service and strive to do our very best. Using best practices, we help individuals and small to medium sized businesses find competitive premiums with the right coverages.
Joe Couch
Principal Agent/Owner
Joseph Couch (Jr)
Licensed Agent
Michaella Hutchison
Licensed Customer Service Rep/Agent
Dana Eastridge
Licensed Customer Service Rep/Agent
Hilarie Crews
Licensed Customer Service Rep/Agent